#posifiets campaign
#posifiets is a communication campaign aimed at increasing awareness of cycling practices. The campaign focuses on cycling safety, including proper cyclist behaviour (e.g., giving space to other road users) and correct bicycle parking (e.g., using designated spaces). The initiative began in 2021 on Wyck Street in Maastricht and has since expanded to cover the entire city and other locations in the Limburg region, such as Heerlen. As part of the campaign, various challenges are promoted, such as the ‘bike challenge‘ initiated in the summer of 2021 by the student organisation Maastricht Entrepreneurs.
Domain: Passenger transport and urban logistics
Type of initiative: Information, communication, awareness raising and capacity building
Main goals:
- Improving accessibility
- Increasing transport safety
Target practice: Cycling behaviour (safety and parking)
Period: April 2021 – today
Lead organizations: Maastricht Municipal Bicycle Enforcement Team, Samen Onbeperkt foundation, The Dutch Cyclists’ Union, Maastricht Traffic Safety Group (VVGM), Velorium 2.0, Maastricht Police – Regional public authority, non-governmental organizations (NGOs) and civil society
Type of funding institutions: Municipality, regional public authority
Participatory process: No.