#21daysinthesaddlechallenge (#21dageninhetzadel challenge)
The #21daysinthesaddlechallenge (#21dageninhetzadel challenge) targeted employees (car users) of organisations in the South Limburg region, who had the opportunity to sign up for a free cycling programme for 21 days. The programme encourages citizens to cycle, particularly for commuting to work. Participants had the opportunity to select between normal bicycles, e-bicycles, speed pedelecs, and electric cargo bikes, and were offered accessories such as a smart bike lock connected to a phone app. Similar campaigns, such as the 7daysinthesaddlechallenge, have also been launched.
Domain: Passenger transport
Type of initiative: Information, communication, awareness raising and capacity building
Main goals:
- Mitigating climate change (decarbonization)
- Improving health
- Improving accessibility
Target practice: Commuting, leisure mobility
Period: June – October 2023
Lead organizations: Zuid-Limburg Bereikbaar, Cycle Center Valkenburg and X-Bike BV – Regional public authority, business and industry (companies)
Type of funding institutions: Regional public authority
Participatory process: No.